WASHME TV โ€” Enterprise, Alabama
๐Ÿšš

Food Truck Entrepreneurship
Training Program

A 9-Module hands-on online course empowering low-income individuals and minority entrepreneurs to plan, launch, and operate a profitable food truck business in Alabama.

"Empowering low-income individuals and minority entrepreneurs through business education, financial wellness, mentorship, and hands-on food truck entrepreneurship training in Enterprise, Alabama."
Enroll Now โ€” Free View Modules
9
Course Modules
501(c)(3)
Nonprofit Program
100%
Free to Participants
Alabama
Certified Compliance

About This Program

A WASHME TV 501(c)(3) Food Truck Entrepreneurship Training Initiative

WASHME TV (Work and Save Human Minority Entrepreneurs TV) delivers this hands-on Food Truck Entrepreneurship Training Program as a free 501(c)(3) initiative serving the greater Enterprise, Alabama community. This online course brings the full training workbook curriculum to life in an interactive, self-paced digital format.

You will move through 9 modules โ€” from entrepreneur mindset through launch โ€” covering concept development, menu planning, Alabama permit compliance, food safety, branding, money management, and your full launch readiness plan.

Complete each module alongside video lessons, interactive worksheets, and your AI-powered study companion at NotebookLM.

Program Goals

  • ๐Ÿด Explain how a food truck business model works
  • ๐Ÿด Identify your target customer & develop a brand concept
  • ๐Ÿด Estimate startup costs & understand basic pricing
  • ๐Ÿด Understand Alabama mobile food permit & commissary requirements
  • ๐Ÿด Build a menu, pricing plan, and operations checklist
  • ๐Ÿด Develop a personal launch readiness action plan

Course Modules

9 modules โ€” from mindset to launch day. Complete them in order for the full food truck business foundation.

1

Entrepreneur Mindset

Vision, strengths, confidence, and goal setting.

  • Business starts with a problem you solve
  • Start smart, not necessarily big
  • 30 / 90 / 180-day goal setting
  • Overcoming fears exercise
Start Module โ†’
2

Food Truck Business Basics

Concept development, customer profile, business model.

  • Business name & concept worksheet
  • Ideal customer identification
  • 3 best community locations
  • Revenue potential assessment
Start Module โ†’
3

Menu Planning

Menu design, signature items, and production thinking.

  • 5-item menu draft table
  • Signature item development
  • Ingredient & cost mapping
  • Instructor menu feedback
Start Module โ†’
4

Pricing and Profit

Costing, pricing strategy, and break-even analysis.

  • Simple cost worksheet
  • Ingredient + labor + packaging cost
  • Break-even unit calculation
  • Suggested sell price formula
Use Cost Calculator โ†’
5

Startup Requirements & Permits

Alabama compliance, EIN, commissary, business setup.

  • Alabama mobile food unit rules
  • Commissary agreement requirements
  • County health department plan review
  • EIN & business license checklist
Start Module โ†’
6

Food Safety & Daily Operations

Opening, service, and closing checklists.

  • Opening safety checklist
  • Temp requirements (41ยฐF / 135ยฐF)
  • Closing & wastewater procedures
  • Incident response planning
Start Module โ†’
7

Branding and Marketing

Name, story, social media, and marketing plan.

  • Brand identity & tagline
  • Top 3 marketing channels
  • Launch promotion strategy
  • Social media message crafting
Start Module โ†’
8

Money Management & Records

Tracking sales, expenses, and financial habits.

  • Daily sales log
  • Weekly income vs. expense tracking
  • Highest expense identification
  • Week-over-week improvement plan
Start Module โ†’
9

Launch Readiness Plan

Action plan, self-assessment, and commitment.

  • 7-day / 30-day / 60-day timeline
  • Launch readiness self-assessment
  • Mentor & instructor feedback space
  • Participant commitment & signature
Start Module โ†’

Online Study & Workbook

Use the WASHME TV NotebookLM AI study companion and complete each module's activities below.

๐ŸŽ“ NotebookLM AI Study Companion

Your interactive AI-powered study tool โ€” ask questions about any module, review Alabama food truck requirements, quiz yourself on pricing formulas, and get personalized guidance through the Food Truck Training curriculum.

Open Study Companion โ†—

Module Study Questions & Workbook Activities

๐Ÿง  Module 1 โ€” Entrepreneur Mindset: Vision & Goal Setting

+

Entrepreneurs solve real problems, serve real people, and stay committed even when they start small.

My business idea in one sentence โ€” what I will sell and who I will serve:

What problem will my food truck solve for my community?

What makes my idea special or different from other food options in my area?

My 30-day goal / My 90-day goal / My 6-month goal:

One fear I need to overcome to move forward:

One word that describes my entrepreneur spirit:

๐Ÿšš Module 2 โ€” Food Truck Business Basics: Concept Worksheet

+

Business name idea:

Type of food or service I will offer:

My best-selling item idea and what makes my truck different:

My ideal customer (age, location, lifestyle, needs):

3 places or events where my concept fits best (and why each has strong customer traffic):

๐Ÿฝ๏ธ Module 3 โ€” Menu Planning: Draft Your Menu

+

A focused, well-designed menu is one of the most important decisions a food truck owner makes. Build your 5-item draft menu below:

#Item NameDescriptionEst. CostSell Price
1
2
3
4
5

My signature menu item is:

Why will customers remember this item?

Instructor / mentor feedback on my menu:

๐Ÿ’ฐ Module 4 โ€” Pricing and Profit: Cost Worksheet

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Pricing determines whether your business can survive. Use the interactive calculator below or fill in the worksheet.

Menu item I am pricing:

๐Ÿงฎ Quick Price Calculator

Suggested Sell Price: $0.00

My fixed daily or weekly costs (commissary fee, fuel, supplies, permits):

I need to sell _____ items per day/week to cover my costs (break-even):

๐Ÿ“‹ Module 5 โ€” Startup Requirements & Permits: Alabama Compliance Checklist

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Key Alabama Mobile Food Unit Requirements:

  • Mobile food units must be readily movable and on wheels during operation
  • The unit must return to the commissary daily; commissary must be named and approved
  • Category 3 & 4 operations require a certified food protection manager on-site
  • Commissary name and address must appear on two sides of the truck
  • Wastewater tank must be at least 15% larger than the fresh water tank

โš ๏ธ Contact your county health department early with your menu, layout, and commissary letter.

  • Choose a business name and decide on a business structure
  • Apply for an EIN through the IRS (free at irs.gov)
  • Open a dedicated business bank account
  • Develop a proposed menu
  • Secure a signed commissary agreement letter
  • Contact the county health department for plan review
  • Apply for a local business license
  • Build a full startup budget

Which county or city do I plan to operate in?

My compliance action steps (specific, dated):

๐Ÿงผ Module 6 โ€” Food Safety & Daily Operations: Checklists

+

Food safety protects your customers, your reputation, and your license.

Opening Checklist

  • Wash hands & stock hand sink (soap, towels, warm water)
  • Check refrigeration temps (41ยฐF or below)
  • Check hot holding temps (135ยฐF or above)
  • Sanitize all food-contact surfaces
  • Stock clean utensils, gloves, and packaging
  • Confirm permit & inspection score are posted

Closing Checklist

  • Discard TCS foods that cannot be safely stored
  • Clean & sanitize all food-contact surfaces
  • Dispose of wastewater at an approved area
  • Return to the commissary as required
  • Record daily sales and follow-up notes

My food safety incident response plan (what I will do if a food safety issue occurs):

๐Ÿ“ฃ Module 7 โ€” Branding and Marketing: Brand Identity & Marketing Plan

+

Branding is how customers recognize you. Marketing is how they find you.

Business name, tagline, and brand colors:

My brand words (circle those that apply): Bold ยท Friendly ยท Fresh ยท Family ยท Fast ยท Affordable ยท Creative ยท Local

Why did I choose this food truck business? (My brand story)

My top 3 marketing channels (social media, events, word of mouth, flyers, etc.):

My launch promotion idea:

My social media message (what I will post to attract customers):

๐Ÿ“Š Module 8 โ€” Money Management & Records: Daily Sales Log

+

Track every dollar in and every dollar out โ€” starting on day one.

DateLocationTotal SalesExpensesBest ItemNotes

Total money in this week / Total money out this week:

What was my highest expense this week and what will I do differently next week?

๐Ÿš€ Module 9 โ€” Launch Readiness Plan: Action Plan & Commitment

+

Next 7 Days โ€” Steps I will take:

Next 30 Days โ€” Steps I will take:

Next 60 Days โ€” Steps I will take:

Launch Readiness Self-Assessment

  • Business concept finalized
  • Menu finalized
  • Pricing worksheet complete
  • Brand name and identity decided
  • Startup budget built
  • Permits researched and in progress
  • Food safety knowledge confirmed
  • Marketing plan drafted
  • Commissary identified

Mentor / instructor feedback:

I commit to (my public commitment statement):


Startup Cost Estimator

Estimate your food truck startup budget before you invest a dollar.

๐Ÿšš Food Truck Startup Budget Calculator

Estimated Total Startup Cost: $0.00

๐Ÿ’ก Tip: Most food truck startups in Alabama range from $15,000โ€“$75,000 depending on equipment and build-out.


Key Resources

Essential links for every Food Truck Training participant in Alabama.

WASHME TV NotebookLM

AI study companion for this course

WASHME TV Facebook

Community updates and program news

Alabama Dept. of Public Health

Mobile food unit permits and requirements

IRS EIN Application

Free EIN โ€” required for your food truck business

Alabama Sec. of State

Business name registration and LLC formation

SBA โ€” Small Business Admin

Loans, grants, and free mentoring

SCORE Mentorship

Free business mentors nationwide

Candid.org

Grant research for nonprofits and small businesses

Grants.gov

Federal grant opportunities

Annual Credit Report

Free credit check โ€” build your business credit too

Operation HOPE

Financial literacy & small business support

Alabama Launchpad

Startup competition and entrepreneur resources


Certificate of Participation

Awarded upon successful completion of all 9 modules.

WASHME TV

Certificate of Participation

This certifies that

Your Name Here

has successfully completed the

WASHME TV Food Truck Entrepreneurship Training Program

Work and Save Human Minority Entrepreneurs TV | Enterprise, Alabama | 2026

Participant Signature Instructor / CEO Date

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